Wedge & Lever   |

"A self-initiated project exploring the beer and wine category. For the brand story we created a fictitious narrative combined with historical facts from the Salem witch trials. From there we built out the brand and product line by integrating the occult theme into all aspects of this case study."

Our design philosophy draws on the ability to communicate ideas, provide meaningful responses and aesthetically unique outcomes. We take complex ideas and communicate them in simple, effective and intelligent ways by working closely with our clients to understand their specific needs so that we may deliver the best possible project outcome.

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San Francisco-based design professor and illustrator Miguel Cardona transforms ordinary paper coffee cups into bold works of art. Because of the curved surface of his canvas of choice, each piece is rendered freehand and he thoroughly enjoys the challenges that this presents:

"You have this three-dimensional object that is in your hands, you can pull the cup in a different direction and hold the pen still. You can also hide a lot of flawed perspective. You don’t need a desk, it can be done anywhere, and to protect it, you can stack it in another blank cup. The cup itself can hold your art supplies and is itself, a display stand, it’s quite the perfect design."

Cardona’s subjects vary from pop culture character and icons to robots, monsters, and even bodily organs. But these beautiful illustrations aren’t quite as awesome as what he does with them. Miguel sells each finished piece for $20 and donates 100% of the proceeds to Project Night Night, which donates baby blankets, children’s books, and toys to children in homeless shelters.

Visit Miguel Cardona’s website to check out more of his fantastic illustrated coffee cups.

[via Design Taxi and Cool Hunting]



     No one before Bernini had managed to make marble so carnal. In his nimble hands it would flatter and stream, quiver and sweat. His figures weep and shout, their torses twist and run, and arch themselves in spasms of intense sensation. He could, like an alchemist, change one material into another - marble into trees, leaves, hair, and, of course, flesh.  
     -   Simon Schama’s Power of Art. Bernini